Topshop Application
Layout
The Topshop layout is very minimal, they don't overcomplicate the design which makes the site easy to navigate and use. All clothing items are under easy to read headings and displayed on a simple navigation bar. The brand focuses on images rather than text which I feel is effective, images catch the eye and attention of audiences and get them initially interested in the product. Topshop do use text but sparingly, only when necessary.
Topshop have done a good job ensuring that their image is the same across all platforms, you can tell that the website, application and email all belong to the same brand.
I really like the simplistic Topshop layout and I feel that the brand does comes across as stylish and classy, which is what they aim to be.
Colour
Topshop uses a very monochrome colour pallet, as you can see from above the primary colours used are white, grey and black. They tend to stick to plain white backgrounds and incorporate a pop of bright colour within the typography or photography, this season the 'highlight' colour seems to be a turquoise blue. I feel this colour scheme is very appropriate for Topshop as it suits their simplistic yet edgy brand image.
Typography
Topshop have one main font type that they use, a sans serif font called Dolce Vita. The typography is very simplistic and easy to read which fits in with Topshop's whole brand image.
Sound
No music or sound effects are present on any Topshop platforms. However I feel this is a good design decision as I don't think sound would be appropriate for the type of site they are, music is not necessary. Not including music does not take away from the Topshop brand or user experience.
!! Within my newsletter I must ensure that I stick to Topshop's brand guidelines.
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