Competitor Research - Lakeland

• Lakeland.com

Lakeland have designed an interactive magazine/newsletter available to download on phones and iPads.

Font
Lakeland just stick to one simple font for their newsletter, occasionally using another to highlight a word (such as 'SMASH'). This makes the newsletter look professional and consistent. You can clearly see Lakeland's house style and branding.

Colours
The colours included in the lakeland newsletter vary each issue. For example, this 'christmas' edition features all Christmas colours to fit the theme. One colour that is included however is a mustard yellow that Lakeland use for their logo, this colour is included all throughout the newsletter, I feel that using this colour throughout works very well and ties all the pages together.

Features

• Interactive roll-over images & buttons
• Animation
• 15 pages of recipes & products
• Sound & sound effects