Statement of Intent

You

Your Name	Hannah Emery
Key skills and interests	I am particularly interested in interactive advertising and web & app design. I enjoy designing and coming up with ideas for campaigns and websites. I am confident with my skills in Adobe Photoshop, Dreamweaver and Flash.
Possible future career goal(s) (use Creative Skillset job profiles)	In the future I would like to work for a company designing interactive magazines / websites / applications or I would like to work as a UX designer.

The Event

Organiser’s name	Internet Advertising Competition
Web URL	http://www.iacaward.org/iac/
Deadline	Friday, January 31, 2014 (Past Competition)
Category of entry and/or media format required	·      Online ad (including Banner, Pop-up, Interstitial, or floating ad not created in rich media format) ·      Online campaign (including Banner, Pop-up, Interstitial, or floating ad not created in rich media format) ·      Rich media Online ad (including Banner, Pop-up, Interstitial, or floating ad using Flash or similar technology) ·      Rich media Online campaign (including Banner, Pop-up, Interstitial, or floating ad using Flash or similar technology) ·      Email message (ad delivered via email) ·      Email message campaign (ad delivered via email) ·      Online Newsletter campaign ·      Websites* (website, microsite or landing page used in advertising process) ·      Interactive application (executable file delivered online) ·      Mobile Applications (apps for use on mobile devices such as iPhone, Android) ·      Social Media Campaign (apps used on social networks such as Facebook or LinkedIn) ·      Online Video
Instructions or limitations (cut and paste from website, but also include notes from your research into previous winners etc.)	The Internet Advertising Competition is open to all organizations and individuals involved in the process of developing all forms on Internet advertising. Entries should be submitted on a single HTML page containing your creative and/or each element of the campaign or a URL leading directly to the website or creative element.

Your Entry

What you will produce	An online Newsletter to advertise the brand Topshop.
Size, duration or extent	I am aiming for the newsletter to be four pages long.
Submission format	Flash/Dreamweaver
How will your entry be seen/used/ displayed?	My entry will be seen online via an URL.
Target audience for your entry.	The target audience for my piece would be girls aged between 16-30 who are interested in fashion.
5 key words: the look and feel you are aiming for	Sleek, Stylish, Engaging, Fun, Interactive
URLs of 3 similar artefacts you have found that you will use in your creative research	http://iac.sanky.info/submissions/newsletter/
	http://www.company.co.uk
	http://www.lakeland.co.uk/VirtualCatalogueViewer/Static.raction?vcat=14_x1&vcatName=Christmas+Ideas+2014
Brief description of your initial concept	I want to create a newsletter to advertise the clothing brand Topshop that people can read online. It will be four pages long and these pages will show off the clothes, give style tips, and advertise the brand as a whole. I also want to include a simple click and drag game on one of the pages to get people involved and excited about the brand.
Identify the main stages of the work on your entry as a series of deadlines (add rows if required)	Date	Outcome
	1st November	Design & Planning completed
	10th November	Template created
	14th November	Branding completed
	19th November	Images / Video made & imported
	21st November	Text content written & imported
	23rd November	Game finished & imported
	1st December	User Testing completed & assignment submitted
How will you get access to the resources you need for your project?	Access to resources for my project will come from the Topshop.co.uk website / royalty free clothing images online
Your blog URL	http://hannahemerycfe.blogspot.co.uk