- POSSIBLE for Egg Beaters Benefit Calculator
"To reach younger health-conscious consumers, we needed to demonstrate the nutritional benefits of Egg Beaters in an eye-opening way. Egg Beaters are a real-egg alternative with significantly fewer calories, less cholesterol, and less fat that their shell counterparts. We needed to demonstrate those nutritional benefits to younger growth market consumers in a way that would get their attention. Just comparing the nutritional difference of making the switch wasn’t enough. Instead, we wanted to calculate the exact nutritional difference and dramatically contextualize it into consumers’ lives. So, didn’t simply do the math; we brought to life how big and surprising the difference could be and how the benefits would increase over time. This “front door” to the website effectively drove increased benefit message retention and decreased barriers to product trial."
"African Wildlife Foundation (AWF) is Africa's leading wildlife and land conservation organization. Last year, AWF launched a dramatic website redesign that brought the entire brand into the 21st century, allowing users to access the site – and learn more about conservation and endangered species – on all devices. The monthly newsletter was the ideal way to communicate AWF's efforts/mission. We designed a responsive email newsletter that expanded upon AWF’s brand. Best of all, the fluid template allows AWF to easily populate new content (including stunning photography, news articles, quick facts, etc.) every month."
"When you want to perform your best, every little details matters. No Brand understands this better than Gilette. So when we wanted to create an engaging and real-time experience that drove awareness about the advanced precision behind Gilette, using precision performances from the NFL seemed like the perfect fit. Gilette's Precision Play of the Week-17 quick hit video experiences-elevated one precision highlight from each week's NFL highlights and broke it down, step-by-step, with an animated video re-creation."
- RED Interactive Agency for The LEGO Movie Digital Ad Campaign
"The LEGO Movie, starring Chris Pratt, Will Ferrell, Elizabeth Banks, and Morgan Freeman, is the first-ever full-length theatrical LEGO adventure from Warner Bros. Pictures. RED teamed up with Warner Bros. to develop a high-impact digital advertising campaign that showcases hilarious scenes from the film as well as games, downloads, synopsis, and character bios that can all be accessed and interacted with directly from the ads. Users were also able to search for movie tickets in their area directly from the ads, which referred them to Fandango or MovieTickets.com for purchase."
- Sanky, Inc. for African Wildlife Online Newsletter campaign
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