Final Posters

Below are my new and improved posters that I have created with my peers comments in mind:

First Draft Posters & Improvements

I have created three posters for three interactive media competitions.
The first drafts of the posters are below:

Improvements
After receiving feedback from my peers I have decided to alter the font on my posters as many people thought that the two different text types didn't look right together. I have also decided to re-design my brand logo and I will ensure that it is placed in the same place on all three posters. Another comment I received was that my posters could look more connected, they noted that I used different line drawings on each poster and said that it would look better sticking to just one or two drawings and using them on all the posters.

Statement of Intent

You

Your Name	Hannah Emery
Key skills and interests	I am particularly interested in interactive advertising and web & app design. I enjoy designing and coming up with ideas for campaigns and websites. I am confident with my skills in Adobe Photoshop, Dreamweaver and Flash.
Possible future career goal(s) (use Creative Skillset job profiles)	In the future I would like to work for a company designing interactive magazines / websites / applications or I would like to work as a UX designer.

The Event

Organiser’s name	Internet Advertising Competition
Web URL	http://www.iacaward.org/iac/
Deadline	Friday, January 31, 2014 (Past Competition)
Category of entry and/or media format required	·      Online ad (including Banner, Pop-up, Interstitial, or floating ad not created in rich media format) ·      Online campaign (including Banner, Pop-up, Interstitial, or floating ad not created in rich media format) ·      Rich media Online ad (including Banner, Pop-up, Interstitial, or floating ad using Flash or similar technology) ·      Rich media Online campaign (including Banner, Pop-up, Interstitial, or floating ad using Flash or similar technology) ·      Email message (ad delivered via email) ·      Email message campaign (ad delivered via email) ·      Online Newsletter campaign ·      Websites* (website, microsite or landing page used in advertising process) ·      Interactive application (executable file delivered online) ·      Mobile Applications (apps for use on mobile devices such as iPhone, Android) ·      Social Media Campaign (apps used on social networks such as Facebook or LinkedIn) ·      Online Video
Instructions or limitations (cut and paste from website, but also include notes from your research into previous winners etc.)	The Internet Advertising Competition is open to all organizations and individuals involved in the process of developing all forms on Internet advertising. Entries should be submitted on a single HTML page containing your creative and/or each element of the campaign or a URL leading directly to the website or creative element.

Your Entry

What you will produce	An online Newsletter to advertise the brand Topshop.
Size, duration or extent	I am aiming for the newsletter to be four pages long.
Submission format	Flash/Dreamweaver
How will your entry be seen/used/ displayed?	My entry will be seen online via an URL.
Target audience for your entry.	The target audience for my piece would be girls aged between 16-30 who are interested in fashion.
5 key words: the look and feel you are aiming for	Sleek, Stylish, Engaging, Fun, Interactive
URLs of 3 similar artefacts you have found that you will use in your creative research	http://iac.sanky.info/submissions/newsletter/
	http://www.company.co.uk
	http://www.lakeland.co.uk/VirtualCatalogueViewer/Static.raction?vcat=14_x1&vcatName=Christmas+Ideas+2014
Brief description of your initial concept	I want to create a newsletter to advertise the clothing brand Topshop that people can read online. It will be four pages long and these pages will show off the clothes, give style tips, and advertise the brand as a whole. I also want to include a simple click and drag game on one of the pages to get people involved and excited about the brand.
Identify the main stages of the work on your entry as a series of deadlines (add rows if required)	Date	Outcome
	1st November	Design & Planning completed
	10th November	Template created
	14th November	Branding completed
	19th November	Images / Video made & imported
	21st November	Text content written & imported
	23rd November	Game finished & imported
	1st December	User Testing completed & assignment submitted
How will you get access to the resources you need for your project?	Access to resources for my project will come from the Topshop.co.uk website / royalty free clothing images online
Your blog URL	http://hannahemerycfe.blogspot.co.uk

Previous Winners

I have looked at the previous winners of the Internet Advertising Competition 2013 to gather ideas and inspiration for my own project.

• POSSIBLE for Egg Beaters Benefit Calculator 

(Best of Show Interactive application)

"To reach younger health-conscious consumers, we needed to demonstrate the nutritional benefits of Egg Beaters in an eye-opening way. Egg Beaters are a real-egg alternative with significantly fewer calories, less cholesterol, and less fat that their shell counterparts. We needed to demonstrate those nutritional benefits to younger growth market consumers in a way that would get their attention. Just comparing the nutritional difference of making the switch wasn’t enough. Instead, we wanted to calculate the exact nutritional difference and dramatically contextualize it into consumers’ lives. So, didn’t simply do the math; we brought to life how big and surprising the difference could be and how the benefits would increase over time. This “front door” to the website effectively drove increased benefit message retention and decreased barriers to product trial."

• POSSIBLE /Grey for Gillette Precision Play of the Week  

(Best of Show Online campaign)

"When you want to perform your best, every little details matters. No Brand understands this better than Gilette. So when we wanted to create an engaging and real-time experience that drove awareness about the advanced precision behind Gilette, using precision performances from the NFL seemed like the perfect fit. Gilette's Precision Play of the Week-17 quick hit video experiences-elevated one precision highlight from each week's NFL highlights and broke it down, step-by-step, with an animated video re-creation."

• RED Interactive Agency for The LEGO Movie Digital Ad Campaign 

(Best of Show Rich media Online campaign)

"The LEGO Movie, starring Chris Pratt, Will Ferrell, Elizabeth Banks, and Morgan Freeman, is the first-ever full-length theatrical LEGO adventure from Warner Bros. Pictures. RED teamed up with Warner Bros. to develop a high-impact digital advertising campaign that showcases hilarious scenes from the film as well as games, downloads, synopsis, and character bios that can all be accessed and interacted with directly from the ads. Users were also able to search for movie tickets in their area directly from the ads, which referred them to Fandango or MovieTickets.com for purchase."

• Sanky, Inc. for African Wildlife Online Newsletter campaign 

(Best of Show Online Newsletter campaign)

"African Wildlife Foundation (AWF) is Africa's leading wildlife and land conservation organization. Last year, AWF launched a dramatic website redesign that brought the entire brand into the 21st century, allowing users to access the site – and learn more about conservation and endangered species – on all devices. The monthly newsletter was the ideal way to communicate AWF's efforts/mission. We designed a responsive email newsletter that expanded upon AWF’s brand. Best of all, the fluid template allows AWF to easily populate new content (including stunning photography, news articles, quick facts, etc.) every month."

Chosen Competition

http://www.iacaward.org/iac/

I have chosen to enter the Internet Advertising Competition.
The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to honour excellence in online advertising, recognise the individuals and organisations responsible, and showcase the best in award winning Internet advertising.