Progress Update: Almost There!

Enter Page                                                                       Page 2

Page 3 / Game                                                                                Page 4

After reviewing my newsletter I have decided the improvements I need to make are:

• The enter page. I feel it needs to be made more obvious were to click to enter the newsletter.
• Again minor improvements need to be made to the images, some of the photos are poor quality and let down the professionalism of my piece.
• The backwards and forewords arrows need to be positioned in the same place on all pages.

Page 2

For the second page of my newsletter I looked at the Topshop website to get inspiration for content.

The way Topshop typically lay out a feature is with a photograph of a model on the right, then text on the left with a big title and further text explaining what the feature is about. For the second page of my newsletter I am going to include a feature following the Topshop layout.

Another feature I found the Topshop website to often include were 'outfit idea' pages. These pages include images of Topshop clothes laid out in a college format, often with a theme (such as the above 'pageant princess'. Within the second page of my newsletter I am going to make a college out of Topshop products for users to browse and look at for outfit inspiration.

Progress Update: Halfway Point

I am halfway through my project and my newsletter is looking a little something like this:

I now have content for three pages, one more still needs to be completed. 

I am happy with the progress I am making on my newsletter, I currently feel that I am on schedule and that my project will be completed on time.

I wanted to get feedback for the pages I have completed so I asked a few of my classmates for their opinions. I have written up a few improvements to make from their comments below:

• The quality of some of the images (the heart & the arrows) are lacking. I will change these images to make sure that they are all high-quality. 
•  Links need to be made obvious that they are links. I will add roll-over features to my buttons & links to ensure that the user knows they are interactive.
• The homepage is a little boring. I am going to try and add some interactive features to the homepage, maybe a roll-over button or video to get the audience engaged and willing to explore further.
• The Topshop logo should in the same place be on every page. After looking at Topshop's style guide and noticing that they include their logo on every page in the same place I will ensure that my newsletter fits in with their house style and do the same.

Topshop Digital Wardobe

After researching fashion games I then went and created my own.
Below are screen shots of my finished 'Topshop Digital Wardrobe' Game.

I am very happy with my finished game, users can drag and drop clothes onto the mannequin to create outfits and styles. I used clothing images from the Topshop website, if users find an outfit they like they can then go and purchase it from the site. I feel that adding a mini game to my newsletter is a really good way of involving users and capturing their interest, it also is a good way to market and advertise the Topshop clothing brand.

Fashion Games

Within my newsletter I want to include a small game to get users involved and interested in the Tophop fashion brand. To inspire me I decided to do some research into fashion games to see what users enjoy playing, some popular games I have written about below.


Fall Fashions
http://www.agame.com/game/fall-fashions

The first game I came across was 'Fall Fashions'. This game was top on the agame website and had a 4.5 star rating from players. To work the game you use the arrow keys to scroll across various clothing items and then click when you find an item you like, the item then gets transferred onto the models. The parts of the game I enjoyed was the variation of items and the simplistic nature of the game. 

Selena Gomez Dress Up

http://www.agame.com/game/selena-gomez-dress-up

This game also had a 4.5 star rating on agame. Selena Gomez Dress Up is very similar to the game above. The user has to click on the clothing buttons on the left to change the clothes on the model. The only variations to the game being that they use 'Selena Gomez' (a celebrity) to influence users to play and they offer more options to change, such as her hair and makeup.


Dollz Mania
http://www.dollzmania.com

Dollz Mania is a game I remember playing when I was younger. Players click and drag clothing onto a ready made model to create their own outfits and styles. I much prefer the drag and drop style of game play rather than just clicking buttons, it gets the user more involved also feels much smoother to play. Dollz Mania offers a huge variety of clothing, hair styles, make-up and accessories to play around with, it also gives you the option to save and download your styles to a desktop.

Font & Colour Scheme

As my interactive newsletter is for Topshop I must ensure that I follow their brand identity (that I mentioned in this post here).

Images
All images will be sourced from the Topshop website.

Font for my newsletter:

Dolce Vita Regular

Dolce Vita Bold

Colour Scheme for my newsletter:

Sub Colour (#0099FF)                            Main Colour (#000000)

  

Main Colour (#EBEA8)                         Accent Colour for page 4 (#FF0707)

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